About The Ideas Library

We're the creative force behind compelling business communications that actually work. From our Mornington HQ, we help brands across Australia and beyond tell stories that stick.

Our team have worked with some of Australia’s top corporates and leading brands, bringing that experience to your project. 

The Ideas Library is led by award-winning editor, journalist, and copywriter Gwen O'Toole-Luscombe, with decades of experience in the publishing, tourism, and business events industries.

To read Gwen’s portfolio examples, click here.

What We Do

Our team of storytellers, strategists, and creative minds specialise in:

• Copywriting that converts

• Marketing strategies that spark conversations

• Media relations that build bridges

• Content that turns browsers into brand advocates

We work across hospitality, travel, finance, entertainment, retail, and more. This cross-industry expertise means we bring fresh perspectives that leave competitors scratching their heads.

Why Brands Choose Us

No templates. No recycled strategies. No 'good enough' approaches.

We're selective about who we work with because we're serious about results. Every client gets our full strategic attention and creative energy. We dig deep into your business, decode your authentic voice, and develop strategies that are unmistakably yours.

Ready to Transform Your Story?

Great brands don't just communicate, they create movements. Whether you're refining your approach or completely reimagining your voice, we're here to craft something extraordinary.

Your audience is waiting for a story worth following.