Role: Content Strategy & Editorial
Client: ICC Sydney / Sydney Build Expo
Scope: The Ideas Library worked with ICC Sydney to shape content, craft editorial strategy, and highlight key narratives from the Sydney Build Expo - one of Australia’s leading construction industry events.
Outcome: Amplified brand voice, stakeholder clarity, and polished narrative for external comms and internal stakeholders.
Role: Event Content & Creative Direction
Client: ICC Sydney
Scope: The Ideas Library supported the ICC Sydney team in crafting elegant, emotionally resonant content for their Gala Awards program. From keynote scripting to tone-of-voice alignment, her work helped elevate the evening’s storytelling and spotlighted the achievements of event partners.
Outcome: A cohesive, polished event narrative that honoured key contributors and amplified ICC Sydney’s reputation for high-end event delivery.
